26.09.2016(INTERIM I)
Critique / Understand / Define
We put both of our ideas up for the interim presentation, which was a poster based around a penguin (and it's habit for eating plastic/feeding their babies) and one based around a treasure (trash) hunt.
What we got out of it:
Penguin - People didn't really get the concept, although they liked the line art. People mistook the metal detector for a vacuum cleaner, so there's that. Could be improved by adding the babies, more plastic, colour, change tagline, etc. I don't think it worked too well, so we will probably have to scratch this idea.
Treasure hunt - Idea was generally liked although the illustration/imagery was lacking, could use more detail, trash, treasure, have it bigger and fill the page, change the tagline, they liked the little pictures that were there like the apple, type needed to be better. In general though, I think that this idea was better, although it does require a lot of work.
Afterwards, we decided that the treasure hunt was the better idea, and locked it in. We will continue refining and coming up with better visuals for it.