Rationale

We chose to do a campaign in promoting and facilitating a beach clean up and used design as a way to promote aspects of koha. Through the use of beige colours, drawn illustrations and a emphasis on a treasure map, we were able to educate and appeal to our target audience of families with kids. They were chosen because we know that they use the beach the most, especially for family days out and on weekends away. Our concept revolves around the ironic and comedic values between trash and treasure and educates in a way to promote the idea that there is no difference, and that they should both be picked up and not forgotten on the beach. When deciding on our visual imagery, we chose to make it like a traditional map from the Golden Age of Piracy in the 17th Century which influenced the rest of our visuals, such as font, layout, illustrations and colour. Pirates always loved sailing to exotic locations and finding treasure, similar to the beaches and the rubbish of today. By giving this koha to kids, we are hoping that they’re able to make a difference to the environment.